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Case Study: The Fat Kid Bakery

Objective: To grow the brand and ensure that customers know that we’re the first-movers in sourdough bomboloni in Singapore.

Strategy: Our strategy centred on leveraging the team’s natural personas and characteristics, using authenticity as the core driver of connection.

What We Do: 

  1. Delivered a 30% year-on-year revenue growth

  2. Built a community of 5,400+ followers within the same year

  3. Generated 200+ new followers

  4. Recognised as one of the top sourdough brands in Bombo

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JUL 2025 

Starting in 2023 with fewer than 4,000 followers

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JAN 2026

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Featured On:

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